About Us

KaLulu is an international fashion brand that represents style and quality since 2006. Founded in … by Lulu and Omi, Kalulu works on a basis of creativity and responsibility, fused with a sunny Jakarta attitude.

Effortless style, authenticity and easy-going living are at the heart of the brand’s philosophy. These positive values shine through at every level, from the laid-back tailoring to the made-to-last quality, use of natural materials and responsible production. Kalulu’s aspiration is to be the best casual fashion brand with an outstanding price-value proposition: Capturing market trends and newness in color, quality fabrics and shapes, and expressing them in the effortless, relaxed and comfortable Kalulu style. For every garment, Kalulu pays maximum attention to fabric selection, fitting and perfect quality. The company’s  reflects a positive and caring attitude towards life that celebrates real people and togetherness according to the brand promise: “We want to make you feel good to look good”.